Privacy policy


Edited on April 13th, 2023.


FLOWHER has prepared this Privacy Policy to inform you of its policy and practices with regard to collecting, using and disclosing your personal data, provided to us through the website and mobile applications published by FLOWHER (jointly referred to as the "Website"), when you visit a FLOWHER store or when you deal with a FLOWHER advisor by phone, or when you interact with FLOWHER via social media. 


The main Personal Data that we are likely to collect and process include:

- data relating to your identity, such as your full name, your contact details, your email address;

- data relating to payment methods, such as your credit card number and its expiry date;

- data relating to the monitoring of our commercial relationship, such as your order number, your previous purchases and your FLOWHER customer service requests;

- your preferences and interests;

- electronic identification data, including your IP address or browser data relating to your terminal.


When you decide to use the Website, you thereby agree to FLOWHER collecting, using and disclosing your personal data, including your personal and financial information, under the terms and conditions set out in the Privacy Policy. If you do not accept the terms of this Privacy Policy, or any amendment made hereto, we kindly ask that you leave the Website and refrain from purchasing any FLOWHER product listed for sale on the Website.

Furthermore, FLOWHER may also collect personal data from you when you communicate with FLOWHER, when you supply your contact details when you visit a FLOWHER store or when you consult a FLOWHER advisor by phone.

If you choose to interact with FLOWHER via social media or another third-party service, we will collect information that you provide to us via said platform.

Your Personal Data is collected either with your explicit consent, or is necessary for the execution of your orders (performance of a contract).
Your Personal Data is therefore collected in order to:
- process your questions and requests for information;
- enable you to set up a personal "My account" space, and to purchase our products online;
- manage your orders and deliveries online, as well as any applicable warranties;
- ensure the security of online transactions, prevent fraud and payment incidents;
- manage and optimize customer relations;
- subject to your consent: send you information on our offers, news and events (newsletters, invitations and other publications);
- improve the functioning of the Website;
- offer personalized services;
- detect any potential fraud ; 
- analyze the number of Website visitors ;
- manage and respond to requests for repairs, and to provide after-sales services.
Information that is crucial to Flowher in order to fulfill the purposes described above are indicated with an asterisk on the Website's various pages. Should you fail to complete these mandatory fields, FLOWHER will not be able to respond to your requests and/or provide you with the products and services requested. Providing the other information is optional, however this enables us to get to know you better and improve our communication and services.



Your Personal Data is processed by FLOWHER. It will not be sold or made accessible to any third party whatsoever, except for (i) FLOWHER's potential subcontractors, for technical and logistic purposes only (carriers, Website hosting and maintenance service providers, payment and fraud management service providers, etc.) and (ii) any restructuring at FLOWHER, including a total or partial disposal of assets, merger, absorption acquisition, demerger and, more generally, any reorganization.

Lastly, FLOWHER may be required to disclose your Personal Data to third parties when required by law, regulatory provisions or a court judgement, or if necessary in order to guarantee the protection and defence of its rights.



FLOWHER hereby agrees to only use the Personal Data for the period required by the purposes set out above.

Your Personal Data, collected and processed under the "Contact" section, shall only be retained for the time required to process your request. They will then be destroyed.

In principle, data relating to your orders shall be retained by FLOWHER for a period not exceeding applicable statutory limitation periods. Such Data will, however, also be viewable under your customer account, if active. As soon as your customer account is closed, this Data (i) shall be archived for accounting and evidentiary purposes for the aforementioned limitation periods or (ii) will be destroyed if said periods have expired.

Your Bank Data shall be retained in a secure manner for the period required to confirm your order and payment, and shall then be immediately destroyed. In the event of a payment incident, your Data will be retained for the time required to manage the incident, then for a period of three (3) to five (5) years, depending on the severity of the incident.

Your Identification Data used, with your agreement, in order to send newsletters and other FLOWHER publications shall be retained for a period of three years, as of their collection or your last date of contact (for example, a request for documentation or a click on a hyperlink contained in an email; however, opening an email cannot be considered contact on your part).

Your customer account on the Website shall remain active until you decide to close it, and provided that you make purchases on our Website. In the event of extended inactivity for a period of 3 years, this account will be deactivated.

Upon expiry of this three-year period, FLOWHER may contact you in order to identify whether or not you wish to (i) continue to receive our newsletters and other publications and/or (ii) keep your Website customer account open. Furthermore, your Data will be destroyed within a maximum period of (2) business days following your request to unsubscribe.

In any event, you may close your account and/or unsubscribe from newsletters at any time. To do this, please send an email to our customer service department at or click on the "unsubscribe" link included in each newsletter. To exercise this right, you can also complete the "Contact" form on our Website by specifying your request.

Lastly, the connection logs collected, with your consent, in connection with cookies and other trackers set up on our Website, shall be retained in accordance with applicable regulations for a period not exceeding thirteen (13) months. See our cookie policy for more details. 

Please be aware, however, that no internet data transfer is 100% secure, and that all of the information provided online runs the risk of being intercepted and used by parties other than the intended recipient.


By using our Website, you accept the collection, use and disclosure of your Personal Data in the manner set out in this Privacy Policy.

FLOWHER may modify and update the Privacy Policy at any time. Should FLOWHER wish to use your personal data in a manner different to that set out in the Privacy Policy in force at the time of the data's collection, such modifications shall be published in a new version of this Privacy Policy. If FLOWHER intends to disclose the Personal Data to third parties or subsidiaries in a manner not set out in this Privacy Policy, FLOWHER shall inform you in advance of its intention in writing, and shall offer you the option to refuse this alternative use or disclosure of your Personal Data.

Given the changes that may be made to the Privacy Policy, we encourage you to visit the "Privacy" section on a regular basis.



Pursuant to applicable regulations, you are entitled to access, correct and request the deletion of your Personal Data, to object to the processing of such data and to obtain the limitation or portability thereof, to the extent possible.

You may also object to your Personal Data being used in order to prepare your customer profile; in this case, you will no longer be able to take advantage of personalised offers or services.
These rights may be exercised by emailing FLOWHER directly at You may be asked to provide proof of identity.
Furthermore, you may choose to no longer receive communications from us relating to our offers, news and events at any time, by clicking on the hyperlink included for this purpose in every email we send you. You can also contact us by sending an email to the following address:

You must ensure that you provide FLOWHER with any updates or changes to your information, including your postal and/or email address, enabling us to send your orders to the correct address and, if necessary, to contact you in this respect. FLOWHER can also retain, for archiving purposes, copies of communications with Website users and any reply to questions or comments sent to users by our customer service department.



In case of questions regarding the Privacy Policy and FLOWHER's personal data protection practices, please don't hesitate to contact us via the "Contact" section on our Website, or by emailing our customer service department at


This Privacy Policy is governed and interpreted pursuant to the laws of France. The French courts shall have territorial jurisdiction over any dispute relating to the Website, with the exception of special jurisdiction rules, particularly in the event of a dispute with a consumer. In the event of a dispute regarding FLOWHER collection and processing of your Personal Data, you may lodge a complaint with a supervisory authority.